Beauty & Balance

What to Watch 2019: Mass Skin Care Still Going Strong

Skin care is the mass market’s bright spot. Despite all the talk of Millennials abandoning the drugstore beauty aisles for online and specialty retailers, skin care is still managing to sell. At the end of 2018, facial cleanser category sales were up 11 percent and moisturizer sales were up 16 percent. Acne and treatments and antiaging products have been slower to grow, but mass market brands are ramping up for 2019 with a slew of on-trend launches in formats marketed toward younger consumers. Also entering the market are a stable of new-to-mass active ingredients, including vitamin C, hyaluronic acid and new takes on retinol, that could give the antiaging category a much-needed boost. Below, the key 2019 launches from the major players.

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