Physicians Formula hopes to spread the success of its Butter franchise in 2019. The Markwins Beauty Brands-owned collection scored a powerful influencer, Casey Holmes, to draw attention to the expansion.
Holmes, who counts a million followers on Instagram and has nearly two million subscribers on YouTube, teamed with Physicians Formula for an exclusive palette that launches today on physicians formula.com, followed shortly by Ulta.com and Ulta Beauty stores. The Physicians Formula x Casey Holmes Butter Palette, the first collaboration for the brand, features Butter Bronzer, Butter Blush and Butter Highlighter, plus new category introductions, Butter Lip Cream and Butter Eyeshadow Shades. There is also a Butter Paradise Eau de Toilette to round out the set, which sells for $19.95.
Source: Read Full Article